Replace your marketing with useful advice. Fill your website and YouTube with how-to videos and lessons. Blog good, solid information instead of promotions. Here’s what’ll happen: Everyone will know that you’re an expert. People will come to your site to learn (which is easier and more effective that using an ad to get them to […]
June 29, 2013
October 4, 2011
“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, […]
February 6, 2009
Keep your eye open for small things that no one notices. These moments make the best, most original posts. Look at my previous post, about how ShoeMall is making friends on Twitter. It wasn't a major campaign, and it wasn't big news. But it helped me make an interesting point.
Get My Newsletter