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Tag Archives: advocates

It turns out that when we build our businesses around a single shot at getting someone’s attention for a short term gain today…

…  we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]

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Newsletter #951: The “Lessons from Voodoo Doughnut” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Voodoo Doughnut has a consistent line of customers coming out of the door of their store located in the “crotch of […]

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Are you stopping them from sharing?

How do I email this to my mom? She would buy this, but she doesn’t use social media. There’s no “share by email” button. The best sales moment in the universe: Anytime your customer wants to recommend you with their personal endorsement. Remember, you don’t care how they share, you just want them to do […]

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Newsletter #930: The “Lessons from a Smoothie Company with Raving Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Innocent sells over two million smoothies a week and they have a huge fan base that loves them. But that’s not […]

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