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Tag Archives: agencies

4 key groups to train on word of mouth ethics

May 14, 2013

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long time to build this level of trust — […]

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Will your agency tell you if you’re about to break the law and humiliate your brand?

April 18, 2011

Here is how your brand gets busted for an unethical and/or illegal stealth marketing campaign: 1. You ask your agency about this “pay per post stuff” you’ve heard about. 2. They have no idea what to do, so they go out and find someone selling it. But they don’t tell you that they don’t know […]

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The fastest way to know if a marketing firm is unethical

April 12, 2011

1. Only scuzzy firms feel a need to put giant logos for trade associations on their home page. It’s screaming out “Look! We’re not scuzzy! We bought memberships!”  No trade association does a good job of keeping unethical firms from joining, and it’s almost impossible for them to kick someone out without getting sued, so […]

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