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Tag Archives: Airbnb

Newsletter #1015: The “Turn It Around” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth, PR flubs, cavities — you can’t avoid them all, but some smart companies know what to do […]

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Newsletter #1004: The “Stuff You’re Not Using” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s a lot going on behind the scenes before you flick on the open sign and after your customers leave. With […]

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The best PR shows your product in action.

When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay.  This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]

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It turns out that when we build our businesses around a single shot at getting someone’s attention for a short term gain today…

…  we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]

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Newsletter #877: The “Great Pictures Make for Great Business” Issue

Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. Great copy can do incredible things, but […]

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Newsletter #750: The “Middleman is Underrated” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} Being a middleman is all about being the go-to source for something — and it’s completely underrated. Here […]

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