Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them. On the other hand, many TV commercials are fake stories. How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]
October 21, 2014
October 20, 2014
Do you want genuine, meaningful word of mouth? Do something worth talking about. P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.
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