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Tag Archives: Allan Schoenberg

CME Group’s video case study: From Financial Currency to Social Currency, presented by Allan Schoenberg

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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How to get word of mouth for a conference, #2

Warning: The second installment in ““earn how to get people talking about you with just a t-shirt” may not be safe for work! There are half-naked men and giant Charlie Browns. Check out the first post and watch this video to see what it’s all about. It works! Read these great posts from our speakers. Notice […]

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How to be awesome on Twitter and Facebook — live with CME Group’s Allan Schoenberg

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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CME Group’s video case study: “Marketplace 4.0 at CME Group”

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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