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Tag Archives: Amazon

Newsletter #1041: The “Old Stuff, New Tricks” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The companies that continue to earn new fans and make headlines don’t just stop once they’re no longer new and shiny. […]

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Newsletter #1028: The “Lessons from Employers” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Like marketers, employers have to get creative to stand out from the competition, offer something worth talking about, and share the […]

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Who sent me this amazing gift?

So you bought someone a nice, expensive gift on Amazon. You checked the gift option, wrote them a special note, and it was super thoughtful and very sweet. Problem is, the recipient has no idea who it came from. There’s no card, no name, no label. Oh, wait. There it is: a tiny slip of […]

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Make great promises

Amazon gets right to the point with this offer. It gets right to the fear that might stop you from buying a tablet for your kids — and answers it convincingly. It creates a new reason to buy at the same time: I should get this so my kids don’t break my tablet. Most important: It’s […]

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When is the wrapping better than the gift?

Amazon gift cards come in this great metal gift box. Same gift card, much more impressive gift. Bonus for Amazon if the recipient saves the box and thinks about Amazon every time they use it. Presentation and packaging matters when your stuff is just like your competitor’s stuff. Change the game by changing how it’s delivered. […]

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I notice when you’re nice to me

Amazon sends little reminders like this: From: “Amazon.com” Subject: Expiring $2 MP3 Credit Dear Amazon.com Customer, The $2 MP3 credit that you received by purchasing headphones will expire on January 31, 2014. You can redeem this credit the next time you purchase an album or track from Amazon MP3 … the credit will be applied automatically… They could […]

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Newsletter: #973: The “Attention vs. Advocates” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With so many marketers focused on getting as much attention as possible (whether it’s with click-baiting headlines, viral videos, or marketing […]

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The wrong way to handle a bad review

I wanted to return a Christmas present that I bought from a third-party seller on Amazon. It was the usual bad story: They wouldn’t respond to my emails, then it took weeks to get a return authorization, then they wanted me to pay $25 postage for the return and a $28 restocking fee. So I […]

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Don’t wait for word of mouth

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]

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