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Tag Archives: ambassador program

Are you giving your fans the tools to show their love for you?

Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start […]

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How Maker’s Mark is turning customers into lifelong brand ambassadors — live Word of Mouth Supergenius preview with Todd Spencer

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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500,000 fans prove it: Social media has nothing to do with a great ambassador program

Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with […]

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