See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: American Express

Newsletter #1023: The “Great Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently we shared a series of tips from the popular podcast, Serial. One of the most important lessons: People love to […]

Comments Off on Newsletter #1023: The “Great Content” Issue - Read & Join the Conversation

How premium brands like Lexus, AmEx, and Apple are making profits by making love

Here’s a guest post Drew Neisser, CEO of Renegade, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing […]

(2) Comments - Read & Join the Conversation

How Threadless, Home Depot, and AmEx get groups of fans talking

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional connection is amplified — and so is the word of […]

Comments Off on How Threadless, Home Depot, and AmEx get groups of fans talking - Read & Join the Conversation

Master the art of making it right — before you’re asked to do it

Want to make your customers fall in love forever? Apologize for (and fix) problems that they didn’t even know existed. The term for this is proactive customer service. Most companies bury problems. They ignore them or hide them — and hope nobody notices. And you know what? Most companies suck. Great companies own up to […]

Comments Off on Master the art of making it right — before you’re asked to do it - Read & Join the Conversation

American Express’ case study: Our social strategy behind the Members Project, presented by Pepper Roukas

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and […]

Comments Off on American Express’ case study: Our social strategy behind the Members Project, presented by Pepper Roukas - Read & Join the Conversation

Be the first one to be better

Consumers hate gift card fees. Congress is banning abusive practices. American Express got it right: Instead of fighting the trend, they were the first to eliminate fees on their gift cards. When an industry gets away with practices that anger consumers, the industry usually fights to the finish to defend them. Until one company sees […]

Comments Off on Be the first one to be better - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again