See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: apologies

The right way to own a mistake

Back in 2012, Jawbone was getting a lot of heat for their buggy and unreliable Up fitness device. So they did something really smart: They offered a complete, no-questions-asked, 100% refund — and you could keep the product. There’s no doubt that they saved a ton of customers — and their reputation. The lesson: By far […]

(1) Comments - Read & Join the Conversation

Learn to be a GREAT apologizer

Customers will love you and respect you for it. And they’ll stick with you. More important: When a friend asks them which company to do business with, the apology will earn you more word of mouth recommendations than everyday good service. Here’s a great example from GoDaddy, sent in by Jeff Arnold (thanks, Jeff!): Dear […]

Comments Off on Learn to be a GREAT apologizer - Read & Join the Conversation

It’s OK to say you’re sorry

This is a seriously fantastic message from Hotels.com. I’m sure most customers (including me) had no idea that there was an issue. But they stepped up and apologized to everyone. Hotels.com – you’ve got class.

(3) Comments - Read & Join the Conversation

Apologize like you mean it

How many times do you have a problem with a company and all you want is an apology. And they say everything but “I’m sorry.” When you screw up: Take responsibility. Apologize for real. No mealy, bullshit, weasel words, like “we’re sorry that you feel that way.” Do it fast. Here’s a great example from […]

(2) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again