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Tag Archives: Apple

It turns out that when we build our businesses around a single shot at getting someone’s attention for a short term gain today…

…  we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]

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Newsletter: #973: The “Attention vs. Advocates” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With so many marketers focused on getting as much attention as possible (whether it’s with click-baiting headlines, viral videos, or marketing […]

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Newsletter: #971: The “3 Great Quotes” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This week, we’d like to share three quotes hung up in our office that represent some of the big ideas behind […]

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Talk like a human

Your customers are regular people. Talk to them like you talk to regular people. Look at the simple, clear language in this Apple alert. Here’s the action plan: Hire someone (permanent or freelance) to review everything you write. De-lawyer it, de-engineer it, de-jargon it. A few days of rewrites will completely change how your customers […]

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Newsletter #964: The “You Can Always Make It Better” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Remarkable companies know that even the smallest stuff has an opportunity for improvement — an opportunity to turn something ordinary, standard, […]

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How premium brands like Lexus, AmEx, and Apple are making profits by making love

Here’s a guest post Drew Neisser, CEO of Renegade, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing […]

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Why computers are like dishwashers and microwaves

Lots of folks are debating the cause of the 14% drop in PC sales: Mac vs. PC? Tablets? Windows 8? I think it’s simpler than that. Computers are finally good enough. You click on the icon and it opens instantly. Word takes your words as fast as you can type. Excel does all your math […]

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How to get city-wide promotion by die-hard fans for $4,000

A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000. Who wears logo shirts? Die-hard fans who love your brand. Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt. How can you excite and […]

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You can’t win over a consumer by misleading a consumer

“You can’t win over a consumer by misleading a consumer,” she said. “You’re going to lose by negative word of mouth.” — The truth, from NYU marketing professor Vicki Morwitz in the NY Times. “People who feel duped are more angry and less likely to return to the offending company.” Travel companies charged $1.85 BILLION in surprise fees last […]

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