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Tag Archives: Applebee’s

Newsletter #889: The “Help Them Use It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Making it easier for people to use your stuff leads to better shopping and product experiences. It makes customers happier, it […]

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Applebee’s does it right on Veterans Day

Applebee’s offers a free meal to vets on Veterans Day. Such a simple idea, but few companies do it so well.  In one day they’ve made thousand of friends around the country, earned limitless goodwill — and sold out every seat in every restaurant around the country. This is marketing — and saying thank you […]

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Are your fans serenading you? Are they dancing in your parking lot?

Here’s a new goal to set: Become so much a part of your customers’ lives that they start singing about you. Here’s a tiny sample of Applebee’s fan love — in song:

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