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Tag Archives: AXE

Jerry Garcia on Great Branding

“Our audience is like people who like licorice,” Jerry Garcia said. “Not everybody likes licorice, but the people who like licorice really like licorice.” This is the secret to all great brands. If you try to make everyone happy, you end up with bland paste. If you THRILL a core group of people and earn […]

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Newsletter #784: The “Make It an Event” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great events can help you launch new products, celebrate your great work, and meet your biggest fans. How a few […]

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