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Tag Archives: banner ads

Newsletter #997: The “Make It Ugly” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The race to make the flashiest, most impressive, and most beautiful is a crowded one. Sometimes it’s worth it to make […]

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Let your customers do your advertising

I love this campaign from Toyota: They are buying banner ads — and filling them with tweets from real people. No marketer can hope to match the credibility of regular folks talking in their own words. It’s uncomfortable to trust that public voice — but all those tweets are already public. You gain incredible credibility […]

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Marley & Me: Making it easy to share

Word of mouth marketing is about two simple ideas:  Give people a reason to talk, and make it easy to share.  Check out this very simple web site for the Marley & Me movie. It gets the basic right.  Cool banner ads that let you buy movie tickets for a friend Simple ways to share […]

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