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Tag Archives: Barbara’s Bookstore

Simple steps to increase sales

Here’s a well-done promotion by Barbara’s Bookstore in Chicago O’Hare Airport. 1. Give a free tote bag. You want customers walking around with a nice bag with your logo. It turns them all into walking billboards, especially in a crowded venue like an airport. 2. Encourage the upsell. The gift requires the purchase of 3 […]

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