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Tag Archives: bazaarvoice

A simple test of marketing authenticity

I did this piece for Bazaarvoice (disclosure: I’m a Bazaarvoice advisor) as a part of their series on “Collected perspectives on authenticity.” It asks marketers to think about authenticity with one question, “Would it look good in a press release?” If so, it’s not authentic. Why? Because real people don’t talk like marketers. So instead […]

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How to get great reviews

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Bazaarvoice’s Ian Strain-Seymour is one of our fantastic speakers. He’s teaching a class […]

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Reviews we can trust

WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consumers. When customer feedback is honest and transparent, the good businesses win, marketing gets easier (and more fun), and we as customers […]

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Customer reviews: Are you asking the right question?

Reviews are about more than just whether a product is good or bad. They serve another important function: Reviews let existing customers guide new customers to the right product. If people buy the right stuff, you get happier customers and fewer returns. Sometimes you need more than a 1-to-5 star rating system. Bazaarvoice* and the […]

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How do you unleash the creative energies of your team?

You have an office full of people who are smart and creative. But they’re completely bogged down with everyday work. It’s hard to focus on a big new idea when the usual crud keeps flowing into the inbox. You need to create a safe space for innovation. Set aside a specific time when it’s OK […]

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"Everything great started small and good and tried to get better. It didn't start big and mediocre and try to get good."

Clay Shirky at the BazaarVoice Social Commerce Summit, 4/5/11.

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Ask your customers to review you after every sale

Reviews on your website build customer trust and increase sales. We’d all rather buy from companies and products that are well-recommended. How do you get more reviews? Just ask. Send a reminder email asking for reviews after each order. Take a look at this great example that Costco sent me: Give a clear call to […]

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12 great brands teach you how to get word of mouth

Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]

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Bazaarvoice’s Sam Decker on how to make the most of fan feedback — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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