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Tag Archives: ben & jerry’s

Newsletter #916: The “Go Local” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] “Going local” isn’t just for food producers and eco-friendly stuff. It also works for word of mouth marketing. You can show […]

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When is a dick joke appropriate for your brand?

Ben & Jerry’s got a huge pile of publicity by naming an ice cream after an old SNL skit called Schweddy Balls. Of course, the challenge is doing it right and doing it well. When is a dick joke appropriate for your brand?  Assume never — this is a fluke. Leave it to the professionals. […]

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