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Tag Archives: Bernadette Jiwa

It turns out that when we build our businesses around a single shot at getting someone’s attention for a short term gain today…

…  we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]

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