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Tag Archives: best practices

A terrible sales strategy

You: Found a cool product and filled out a web form to get more information. Salesperson: Emails you, asking to set up a phone call. You: “I don’t even know what it costs or what it does. Can you send me some background and pricing first?” Salesperson (thinking that getting a live lead on the […]

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Learn how to create your social media policy

We’re hosting another social media ethics training session in Atlanta on November 8. Click here for details. The way we see it: Social media is bigger than all of us, and it’s up to us as marketers to protect and defend it from unethical, sleazy practices. We have the chance now to do something good for […]

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A really bad sales strategy

You: Found a cool product and filled out a web form to get more information. Salesperson: Emails you, asking to set up a phone call. You: “I don’t even know what it costs or what it does. Can you send me some background and pricing first?” Salesperson (thinking that getting a live lead on the […]

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Aha! #9: It’s easy to be ethical

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, […]

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Word of Mouth Crash Course; March 26, Chicago

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