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Tag Archives: big brands

Promote your fans, not yourself

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The bigger the brand, the bigger the spotlight they have to feature the […]

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How Big Brands Employ Social Media Marketing

I recently did an interview with Michael Stelzner at Social Media Examiner about how big brands use social media and word of mouth marketing. A few excerpts: Word of Mouth vs. Social Media: Mike: Let’s go ahead and start with the first question.  What exactly is word of mouth marketing, and how, if at all, […]

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