Email newsletters are still my favorite single marketing tool. Why? Because email newsletters are about a simple bargain: Send me something interesting once a week and I'll let you email me forever. If you break the deal by sending me a selfish, salesy promotion, then I'll unsubscribe and you can't email me ever again. All […]
Tag Archives: Big Business Blogging
Email is special: It’s the only advertising that people ask for
June 12, 2009
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Blog Council launches its newsletter: Big Business Blogging
March 10, 2009
As many of you know, my company runs the Blog Council, a community for corporate social media executives at the largest companies in the world. We’re excited to let you all know that we’ve just launched the Blog Council’s newsletter, Big Business Blogging: Corporate social media success stories. Each week, we’ll share a few examples […]
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