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Tag Archives: Bill Kerschbaum

Everyone likes Pie — Word of Mouth for Small Business

Bill Kerschbaum shares a great example of the best kind of word of mouth marketing for small business — straightforward, inexpensive, and light-hearted: I’m a freelance technical writer, and some of my clients are engineers (naturally). So, for Pi Day (3/14 = 3.14) I’m hand delivering them a pie from a local bakery. Not only that, but […]

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