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Tag Archives: Bill Samuels

500,000 fans prove it: Social media has nothing to do with a great ambassador program

Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with […]

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