Advertising is trading entertainment or information for our time and attention. You entertain (or inform me) — and I’ll listen to your pitch. If you bore me, I’m going to resent you for wasting my time and reject your brand. Do your ads reward people for the time they give you? Here’s an example done […]
January 14, 2013
March 11, 2011
Why isn’t every truck an ad? You can do better that just a logo. Your trucks are seen by more people than anything else you own. Why are you buying billboards — while driving your trucks around blank?
September 30, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With so much energy and smart ideas behind the green movement, there are a ton of ideas we can all […]
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