Take a look at these simple blurbs above each of Billy Dec’s restaurants (from his email signature). One phrase and you know what you need to know. Can you make your primary selling point easier to absorb?
February 8, 2013
May 7, 2009
On Saturday, May 16, I'll be moderating a discussion with top restaurant companies on how chains and multi-concept operators are increasing revenue and guest loyalty through word of mouth and social media. The discussion is part of the National Restaurant Association's annual Restaurant Executive Breakfast here in Chicago. The breakfast runs from 8:30 – 10:00 […]
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