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Tag Archives: Blick Art Materials

Make it easy for a fan to become a spokesperson

Don’t complicate the process of signing people up to become a company evangelist. Lululemon lets any fitness instructor get a 10% discount on the spot. They check the gym’s web site, look for the instructor’s name, and sign them up. (They don’t care if you teach one class or fifty. You’ll stand in front of […]

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