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Tag Archives: blogger relations

Before you pay for a big, expensive, gimmick campaign to impress a blogger …

Try something simple. Like inviting them over for tea and conversation. Don Levy at Sony Pictures wanted Oscar bloggers to write about the visual effect of the movie. Academy voters don’t necessarily have access to the same level of knowledge and understanding about the work that members of the visual effects branch, who do the […]

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Lessons from the USS Nimitz #3: The power of complete openness

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) Charlene Li asks a fantastic question: Would you invite 16 bloggers to spend 24 hours with your company? The Navy gave us free reign […]

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How to get someone to blog about you

1. Just ask nicely 2. Give them something to blog about Example: John Jantsch of Duct Tape Marketing sent me a nice shirt and a nice note. That's all it took. Before your PR firm launches some complex, expensive blogger-relations stunt, first try sending a note instead. Important: It only works if you're friends with […]

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