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Tag Archives: bloggers

And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

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How to get blogged about

Send an email to bloggers like me and they’ll write about you sometimes. It worked for Bill in yesterday’s post. You don’t need a fancy campaign or a PR firm to get blogged about. Just give them a tip on a good story. In fact, the more polished, fancy, and produced your blogger outreach campaign is, […]

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4 key groups to train on word of mouth ethics

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long time to build this level of trust — […]

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Befriending bloggers doesn’t have to be hard

We get dozens of spammy pitches a week asking us to blog about somebody’s new product, event, book, social network, etc. They’re usually lame, generic, and easy to ignore. But getting a blogger’s attention is easier than you think. The secret? Send something that’s fun, that shows your personality, that’s genuinely interesting — and that […]

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Will you write about me on your blog?

I get asked this several times a day. Sometimes by well-meaning entrepreneurs and authors, sometimes by talentless PR hacks. Here’s what you need to know: A blogger will only write about you if your stuff makes their blog better. There is no other reason. If you can’t offer something that meets that criteria, then don’t […]

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Cargill’s case study: How to spread brand awareness via social media

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Do you have a database field for blogs?

You have some kind of contact database. Do you have a field to enter each person’s blog URL? So many companies struggle to find the secret formula to get bloggers to write about them. They think that there’s some big list or inside track that certain PR firms have. Here’s the big secret: Bloggers are […]

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Hershey’s video case study: The S’mores “Snacktivity” Suite at BlogHer, presented by Anna Lingeris

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Word of Mouth using Twitter

Here’s a simple example of how easy it is to get bloggers to talk about you: 1. Make something interesting 2. Ask a few people to share it Paolo Tosolini put a short, fun video on YouTube. He decided to test the power of Twitter to get the word out. He sent a message to […]

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