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Tag Archives: BlogHer

Hershey’s video case study: The S’mores “Snacktivity” Suite at BlogHer, presented by Anna Lingeris

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Video Interview: Pepsi’s Blogger Relations Team

Watch Pepsi's Bonin Bough and Joshua Karpf sharing their blogger relations efforts, live from BlogHer Chicago: They share great stories of bloggers' commitment to this community, and some common sense advice on making connections: "We're not here to show product. We're here to enhance people's experience of the event. If you're doing a service for […]

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An ethical way to earn a living as a blogger

Many people misunderstand my ongoing opposition to spam-shop Izea as opposition to bloggers earning a living.  To be clear: Bloggers have every right to have a business, to sell advertising, and make a living — if you follow the basic rules of ethics and disclosure that have existed for decades in all forms of media. […]

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