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Tag Archives: bob garfield

Marketers, STFU

True words from my friend and commentator Bob Garfield: Please, not a word. In your advertising, in your PR, on your Web sites, say nothing. No matter how deeply you ache for the next of kin, and for the country, keep it to yourself. No matter how you or your employees might have pitched in […]

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Social Media Is About Cultivating Community, Not Corralling Cattle

That’s the headline of a great column by Ad Age columnist and NPR host Bob Garfield. Here’s an excerpt: Yes, we are all in business with transactions in mind. Yes, more transactions are almost always better than fewer transactions. Yes, we hope our social media efforts — like everything else we do — will be […]

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Bob Garfield on Chrysler's social media blooper

I always enjoy Bob Garfield’s commentary. He’s the funniest (and smartest) observer of the ad business. He has a new feature on iMedia Connection called Bob Garfield’s Lounge. Here’s a great interview with Joseph Dumont about how Chrysler dealt with a dumb tweet by a junior employee.

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Clearing up the myths of FTC social media regulations in Ad Age and NPR

(Read this, this, and this for background on the FTC social media issue.) Here’s a column I wrote in Ad Age called Why the FTC’s Social Media Guidelines Are Great News for Marketers (Dan Gillmor’s debates the other side): The FTC gave advertisers three gifts this week: Clear rules on how to work in social […]

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On The Media Interview: How to be an ethical marketer. Why it’s wrong to pay for blog coverage.

Welcome to all the new readers who heard me on On The Media this morning. I did an interview with host Bob Garfield about the most important issue in the world of blogging: ethics.  Specifically, we talked about what happens when marketers pay for placement in blogs. (More here) Paying for blog coverage — what […]

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Rhett and Link Perform Live at BlogWell: The Internet Overdose Song

Rhett and Link are performing live at BlogWell: 8 Great Case Studies on Corporate Social Media. (So are Coca-Cola, Nokia, Microsoft, Johnson & Johnson, GE, Tyson, Turner Broadcasting System, and the Robert Wood Johnson Foundation.) New York | April 29, 1-5pm | http://gaspedal.com/blogwell Watch Rhett and Link perform the Internet Overdose Song: And, just for […]

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