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Tag Archives: Bob Pearson

Bob Pearson on Pre-Commerce: How Companies and Customers are Transforming Business Together

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Author and Chief Technology and Media Officer at WeissComm Group, Bob Pearson, is […]

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Learn from these 6 brilliant authors at our Word of Mouth Crash Course

Come to our Word of Mouth Crash Course on May 10 in Austin to learn from 12 how-to classes, 12 real-world case studies, and these 6 brilliant authors: Bob Pearson, author of Pre-Commerce: How Companies and Customers are Transforming Business Together. Jeanne Bliss, author of I Love You More Than My Dog: Five Decisions that […]

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A conversation about word of mouth and social media ethics

I sat down with Bob Pearson to discuss word of mouth ethics for his great new book Pre-Commerce. Read Part 1 and Part 2. An excerpt: Q: A lot of companies are still gun-shy about jumping into social media. Many of them are worried about the ethics, policies and rules of the road—and rightly so. […]

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How to create your word of mouth marketing plan — live with the SMBC’s Bob Pearson

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Bob Pearson from Dell is the new head of the Blog Council

Exciting news from all of us at GasPedal and the Blog Council: Bob Pearson, Dell's former VP of Communities and Conversations, will become the President of the Blog Council and Senior Vice President of Communities at GasPedal. I've always admired Bob for his work as one of the pioneers in corporate social media, so it's […]

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From the new edition of my book: Word of mouth case study — Dell

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we’re highlighting a new case study from the revised edition of my book each day this week. Today’s case study focuses on Dell and how as one of the first companies to get called out for not listening to their word of […]

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