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Tag Archives: Brains on Fire

The best book you can read this year

Read Brains on Fire. It’s an AMAZING lesson on how to build a real-world, passionate evangelism program. It’ll change your entire outlook and your entire business. I’m assigning it to our entire company as required reading. It’s short, but it took me a while to read because every page gave me a new idea for […]

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Want people to spread the word? Use their name and make it personal

Brains On Fire is one of the best word of mouth agencies there is. They know how to create a movement, especially around an important cause. One of the big lessons they teach: Make it personal. Get people involved, hook their ego, and call them out by name. They did just that in their post […]

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How to create a fan community — live with Spike Jones from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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Newsletter #757: The “Inspire People” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s more rewarding to work at a company that does its part to make the world better. You […]

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How to create a fan community — live with Brains on Fire’s Spike Jones

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Word of mouth marketing: A higher mission

Word of mouth marketing is more than just a marketing technique. It's a movement. It's a movement that says we believe that the only path to success is earning the respect and recommendation of our customers.  Our work empowers people and gives them a voice … a process that can never be reversed. If we […]

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