See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: brand loyalty

Newsletter #936: The “Lessons from Black Milk” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Black Milk Clothing is known for their unique leggings and cult-like following of fans called Sharkies (and these girls are serious). […]

(2) Comments - Read & Join the Conversation

Why a culture of belief is crucial to customer loyalty

Here’s a guest post Jeanne Bliss, customer experience expert and author of “I Love You More Than My Dog,” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Too often in our daily lives, it feels as if businesses hold all the cards. As […]

Comments Off on Why a culture of belief is crucial to customer loyalty - Read & Join the Conversation

Newsletter #930: The “Lessons from a Smoothie Company with Raving Fans” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Innocent sells over two million smoothies a week and they have a huge fan base that loves them. But that’s not […]

(1) Comments - Read & Join the Conversation

Newsletter #921: The “Lessons from Three Floyds Brewing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People who live in Chicago — where there are tons of great breweries — actually make field trips to Munster, Indiana, […]

(1) Comments - Read & Join the Conversation

Jerry Garcia on Great Branding

“Our audience is like people who like licorice,” Jerry Garcia said. “Not everybody likes licorice, but the people who like licorice really like licorice.” This is the secret to all great brands. If you try to make everyone happy, you end up with bland paste. If you THRILL a core group of people and earn […]

Comments Off on Jerry Garcia on Great Branding - Read & Join the Conversation

Newsletter #888: The “Lessons from Chick-fil-A” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Chick-fil-A is one of the most beloved brands on earth. With more than 1,600 restaurants in 39 states and $4 billion […]

Comments Off on Newsletter #888: The “Lessons from Chick-fil-A” Issue - Read & Join the Conversation

Don’t make your best customers feel they’re worth less than your newest ones

Cheryl at the Service Untitled blog shares a story we’ve all experienced: This morning I walked into my usual pharmacy to refill an allergy prescription, and there was a sign inviting new customers who transfer their prescriptions over to this store the offer of half-price on any new prescription and a $100 gift certificate for […]

(1) Comments - Read & Join the Conversation

Would anyone dress up as your product?

You know you’ve established true love for your brand if people will dress up as your product for Halloween. You’ve gone from something for sale to something people want to be. Ask yourself: How clear is our brand?  Is it simple enough that a person could wear our product, and her friends would know it’s […]

Comments Off on Would anyone dress up as your product? - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again