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Tag Archives: brand names

One simple change will make you stand out from the crowd

Would you rather go to the eye doctor … or the Eye Gym?! That simple name change for an Austin eye doctor turns a hard-to-market generic business into something worth talking about. When you have a great name: All your ads work better, because they’re easier to remember. You get more word of mouth, because […]

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A name with a bug, part 1

We were going to launch a site called During the few months we were planning it, everyone kept saying — they kept dropping the word marketing. Even employees and contractors who were working on the project. That was a problem. If our own team couldn’t get the name right, how would our customers […]

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