My grandfather (who doesn’t have a car or car insurance) just called a small lizard a Geico! You’ve got a powerful brand when your company name can replace the name of an entire species.
November 4, 2009
You know you’ve established true love for your brand if people will dress up as your product for Halloween. You’ve gone from something for sale to something people want to be. Ask yourself: How clear is our brand? Is it simple enough that a person could wear our product, and her friends would know it’s […]
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