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Tag Archives: BtoB

Newsletter #1005: The “Make the Best of It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Forget lemonade — turn your lemons into wow-worthy marketing. Here’s how some companies converted unfortunate situations and underdog stories into big […]

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Video: How Grainger makes their customers the heroes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and […]

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Is your first impression an awesome one?

Here’s a guest post Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Usually when you walk into a professional services firm’s office, it’s pretty standard, staid, and shall we say “unremarkable.” Not so […]

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Free audiobook excerpt: How to create BtoB word of mouth

This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post. Word of mouth can work for any business, in […]

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Why did someone put this on the fridge?

Here’s how you get really great at word of mouth marketing: Pay attention to those moments when someone is making a recommendation. Look for ways it could have been more effective. Example: Someone in my office put this Lowe’s coupon on the fridge. I immediately started asking myself about the motivation and process of that […]

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How Boeing finds and builds on existing buzz to create fantastic word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Boeing’s Todd Blecher is part of this great lineup, and he’ll be presenting […]

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SunGard’s video case study: Lessons in BtoB Community Building, presented by Leah Patterson

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #813: The “Send a Holiday Gift Worth Talking About” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If the holiday gift you’re sending to clients and prospective customers is unremarkable, why bother sending it at all? Trust […]

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Issue #777: The “10 Lessons from the Most Viral BtoB Report Ever” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The smart social media gurus at Altimeter Group offer us a classic example of how to help your […]

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