This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways to reach customers, start by reviewing all […]
June 11, 2013
May 2, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Opportunities to get people to talk about you don’t have to come with Super Bowls, massive conferences, or lucky breaks. Sometimes, […]
October 22, 2012
Sometimes a great innovation isn’t there to sell the innovation. It’s to restart the conversation about your company. Sort of like the non-existent concept cars that auto companies show off each season. MOO Cards makes really cool business cards. They are a darling of creative and tech types. (Good proof that you can innovate and […]
December 19, 2011
Here’s a smart, simple idea from Sambazon: Every employee’s business card is also a coupon for a free sample. Meetings will turn into product experiences. Business cards turn into actions instead of scrap paper.
March 30, 2011
Moo.com makes amazing cool business cards. Creative types love them. It’s in Moo’s interest to get creative types to be handing them out at a massive creative shindig like the SXSW conference. People will see them and want their own. So Moo made a smart offer: Free shipping and pick up your order at SXSW. It’s […]
October 12, 2010
Fantastic business card backs from Cristen Perks of EchoDitto. Each one is hand personalized — which shows a lot of personality. We don’t need business cards to share our street address, we need them to make people want to talk with us a second time.
September 2, 2009
A smart business card is essential. Think about it… you spend a ton of time and money to get to a business meeting. A 1 cent card can be the difference between being respected and being forgotten. What are you going to do about it? Here are some classics: Matthew Krawse creates custom cards for […]
March 11, 2009
Lego employees get these astonishingly cool business cards: Lego people that look just like them. Alexander Kjerulf blogged about it, and I've never had more people forward a post to me. Andrew Bronson said it best: Product sample, word of mouth, and networking all in one. They should let fans buy them, like Sharpie does.
December 4, 2008
Each year Avery sets up a booth at the eBay Live! convention where you can print your own business cards for free. This is astonishingly clever. 1. There’s a reason to visit the booth. Folks at this event don’t usually have business cards, so they make it their first stop each year. 2. There’s a […]
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