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Tag Archives: business plans

The only way to run a business

I got to the third page of Derek Sivers’ book, Anything You Want, and I had to stop and blog this. I also bought the book for everyone in the company. This is so right: Business is not about making money. It’s about making dreams come true for others and for yourself. Making a company […]

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The thing that brings them back is not what you think it is

You can have the greatest product in the world. You can plan the most amazing communication strategy. You can deliver perfect customer service. But it might not matter. The thing that brings customers back, again and again, may be what you expect least. Maybe it’s the sticker machine with princess stickers for the little girl […]

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