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Tag Archives: California Tortilla

Newsletter #851: The “Find and Fix Problems” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In a world where “good enough” isn’t good enough anymore, you can’t afford any slips in quality. Your mission should be […]

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California Tortilla’s Stacey Kane on how to harness customer engagement — live Word of Mouth Supergenius preview

We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about […]

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12 great brands teach you how to get word of mouth

Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer […]

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Newsletter #764: The “Tasty Ideas” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The food industry is a crowded market filled with lots of competitors and a limited number of stomachs, […]

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What replaces the matchbook?

Matchbooks are word of mouth gold. We grab them in a restaurant, we share them with our friends, we save them for years, and they get passed around. Most important, matchbooks help with one of the biggest rules of word of mouth: Never let someone leave your business without something to share. With the decline […]

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Great business cards

A smart business card is essential. Think about it… you spend a ton of time and money to get to a business meeting. A 1 cent card can be the difference between being respected and being forgotten. What are you going to do about it? Here are some classics: Matthew Krawse creates custom cards for […]

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Video: How to Create a Viral Marketing Success – Guy Kawasaki, Andy Sernovitz, National Geographic and more

I was thrilled to be a part of SmartBrief’s panel discussion last week, “How to Create a Viral Marketing Success,” featuring Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — and moderated by Guy Kawasaki. We covered a bunch of topics, including how California Tortilla reaches 100,000 […]

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