A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine. A magazine is something that people anticipate, enjoy, re-read, and buy from. Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]
Tag Archives: catalog
Newsletter #939: The “When Stuff Goes Wrong” Issue
May 30, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] By now you know that negative word of mouth can turn into a great opportunity to earn raving fans. But what […]
Get My Newsletter
We will never, ever release your email.
*Third-party newsletter (Privacy Policy)
*Third-party newsletter (Privacy Policy)
Contact Me
I'd love to hear from you. Use this form, please.