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Tag Archives: catalogs

When a catalog becomes a magazine

A catalog is junk mail — a stack of ads that go right in the trash. A well-written, interesting catalog is an entirely different story. It becomes a magazine.  A magazine is something that people anticipate, enjoy, re-read, and buy from.  Legendary catalogs that people covet included J. Peterman, Miles Kimball, and the Nieman Marcus […]

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In case of emergency

I bet this one wacky product drives a ton of referrals to Costco.com. Think about this: Can we add things to our catalog that aren’t big sellers, but are fantastic conversation starters?

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Newsletter #818: The “Make it Personal” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Any time you make something more familiar, more contextual, or more personal for your fans and customers, the better off […]

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Newsletter #815: The “Small Changes, Big Results” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tiny tweaks, little adjustments, and small ideas can lead to big things. Check out how a few smart marketers are […]

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The only marketing that sticks around for a whole year

Why aren’t you printing a calendar and sending it to your customers? Nothing else has the same staying power. It gets stuck on the wall, in a prominent place, and looked at every single day. Calendars have been used as marketing for hundreds of years, but we seem to have forgotten this proven classic. Of […]

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