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Tag Archives: cause marketing

Newsletter #992: The “Better Than Marketing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Anyone can buy an ad — but if you read this newsletter much, you know how we feel about most advertising. […]

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Newsletter #862: The “How to Raise $100 Million in 30 Days” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Movember is the annual, worldwide charity movement dedicated to changing the face of men’s health through moustaches. Men start […]

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Newsletter #861: The “Bring Them Back” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every business wants a steady stream of traffic, but that means every customer is overloaded with offers, incentives, and pitches to […]

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Why your company should support community service by your team

Smart thoughts from Blinds.com CEO Jay Steinfeld: Keep charity and community service at the forefront. It’s not something you do just for publicity and obligation. It trains people’s minds to think about improving other people’s lives. They’re going to improve customers’ lives, co-workers’ lives, and their own lives. From Inc. Magazine, Oct., 2011.

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You are a good person

When a dry cleaner offers a free cleaning to someone going on a job interview, it’s not just a promotion. It’s an honorable, human gesture that says something good about them — and why you should support them as more than a business, but a member of your community. What true service can you provide […]

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Support moustaches and support men’s health by donating now

Did you know that one in every two men will be diagnosed with cancer in their lifetime? Scary stuff, certainly. But as it turns out, about 1/3 of all cancer deaths could be prevented if we lost some weight, ate better, became more active, and got regular check-ups. That’s where moustaches come in. Every year […]

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How Livestrong gets their supporters to do more

If you want your fans to help you, be specific. People are often big believers in a cause, but aren’t sure how to show their support. Causes don’t help much — they usually just suggest you send a check. Livestrong has built one of the most effective non-profits in the country by solving this problem. […]

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USA TODAY’s case study: How we used Twitter to make charity cooler than Justin Bieber, presented by Glenna DeRoy

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll […]

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American Express’ case study: Our social strategy behind the Members Project, presented by Pepper Roukas

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and […]

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