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Tag Archives: Chipotle

Newsletter #1053: The “When Times Get Tough” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Did you know it took Rocket Chemical Company 39 failed formulas to come up with the WD-40 formula? They owned their […]

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Secrets are great for word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you […]

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Newsletter: #978: The “Crazy Stuff” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A brewery with hip-hop albums, a noodle company with a cab service, and a restaurant with a TV series might seem […]

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1,500 Calories of Pure Love

Word of mouth is spread by people who have something to share. Something special, something unknown, something outrageous. (No one tells their friends about an obvious thing that everyone knows. No one ever called you up and said, “Have you heard about chocolate? It’s great!”) Chipotle has given their fans a reason to talk with […]

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The Secret of the Secret Quesadilla

You can order a quesadilla at Chipotle, even though it’s not on the menu. Every parent knows this, because it’s the perfect thing to order for little kids — just cheese and a tortilla. Every parent tells their friends. Result: Tons of word of mouth. Why people share: Because it’s a secret. Because it’s special. […]

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Is a new customer worth a burrito?

I don’t know what you spend to reach a potential customer, but I bet it’s more than $5. How much more would you spend if you could get a live prospect in your office for an hour? I love this simple promotion from REI. They offer free lunchtime seminars, and everyone gets a Chipotle burrito. […]

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Newsletter #743: The “Get Their Email Offline” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When you have permission to email your fans, you're able to send them regular, relevant content forever. Even […]

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Free movies: Screenings of Food, Inc. Sponsorship is more than a logo.

The new movie Food, Inc. is getting a lot of attention with its focus on problems with our food supply.  Healthy food brands like Chipotle and Stonyfield are promoting the film. But word of mouth needs an action item. We need something that causes us to grab a friend and say, "Hey, I want to […]

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