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Tag Archives: Cisco

Cisco’s case study: How we’re building our online presence with social media, presented by Amy Paquette

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]

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Newsletter #828: The “Support the Unofficial Voices” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If only the marketing and PR folks are allowed to reach out and help customers, you’re missing a big opportunity. […]

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Newsletter #801: The “Great Ideas Are Everywhere” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great ideas and amazing work don’t just come from the marketing team. They come from other employees, from other companies, […]

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Killing vampires: How the tiniest innovations make the biggest difference

There has been a revolution in consumer electronics. But it’s so small you didn’t notice. That’s an off switch on a Cisco Valet Wi-Fi hub. Every day all your techno junk is burning power when you’re not using it. "Vampire Power" — what you use on standby mode — wastes up to 13% of all […]

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7 smart rules of social media manners

Some great business blogging advice (and life advice) from Christopher Burgess of Cisco: You Are Responsible: There are no do-overs. There is an adage, “Once posted, forever toasted,” which serves to highlight the reality that your information, data and content will be available to one and all, seemingly forever, and it is guaranteed to revisit […]

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More BtoB personality

I loved Cisco’s hilarious product placement on NBC’s 30 Rock. It’s another example of a big company showing us that BtoB advertising doesn’t need to suck. (See my post about GE’s great ads here.)

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Cisco’s social media case study: How we increased positive mentions of the brand by engaging in social media

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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BlogWell: 8 Great Case Studies in Corporate Social Media – Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente & Pepsi

Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. You’ll ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your […]

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Announcing BlogWell San Francisco: How big brands use social media

We're hosting another amazing BlogWell conference — in San Francisco this time. 8 Great Case Studies on Corporate Social Media Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies. In one afternoon, we'll discuss measuring ROI, engaging fans, managing teams, dealing with legal issues, working […]

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