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Tag Archives: CMO

I wonder how many CMOs are pretending they never said this …

From the December 4, 2008 issue of MediaPost: CMOs Not Sold on Social Networking Ads 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating social networking sites into their marketing strategies. Though dialogue marketing is a bonafide trend […]

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