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Tag Archives: Coca-Cola

Newsletter #1036: The “Throwback” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves some good ol’ nostalgia. Just think of all the BuzzFeed articles about the 90s, Throwback Thursdays, and Timehops. All […]

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3 word of mouth tips for local businesses

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

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Why did the white can freak everyone out?

Many people got angry about this fun Coke can. (Read: 1 2 3) Why? Because it looked like a Diet Coke can. You didn’t realize that you were drinking the wrong thing until it was too late.  There are a few interesting lessons from this: Testing is important. You need an outside perspective and a fresh […]

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Newsletter #1000: The “Greatest Hits of All Damn Time” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This is the 1,000th issue of the Damn, I Wish I’d Thought of That! newsletter. (Well, not quite — in the […]

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Newsletter #992: The “Better Than Marketing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Anyone can buy an ad — but if you read this newsletter much, you know how we feel about most advertising. […]

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3 word of mouth tips for local businesses

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

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Newsletter #949 The “Lessons from Vending Machines” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Don’t have a physical location where you can interact with your customers? You can still make a fantastic impression and earn […]

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Newsletter #919: The “Be There for Them” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People love to talk about moments when a company stepped up to be there for them through amazing customer service, random […]

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Do they like you or do they LOVE you?

Clicking “Like” on Facebook isn’t LOVE for your brand. It’s nice, but not meaningful. Custom-painting your car and changing your license plate is LOVE — like this person did to show their passion for Coke. Getting a Like is relatively easy, and worth pursuing. Earning LOVE is the home run. It’s a meaningful lifetime relationship […]

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