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Tag Archives: Columbia

Are your jewels cool?

Do you want people to talk about your product? Give them a name to remember and a name that’s easy to share. Which are you more likely to talk about: Capilene 1 Stretch Boxer Briefs (Patagonia) Light Boxer Briefs (The North Face) Coolest Cool Jewels 6 Inch Short (Columbia) The topic of Cool Jewels sparked […]

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Awesome greenness from Columbia Sportswear

Reduce, reuse, or recycle? Most businesses ignore the reuse option. Smart thinking (and right-on for this outdoorsy brand) from Columbia — a checkbox in the shopping cart that lets you request a used box. Save a ton of money, help the environment. (Most companies would reject this idea immediately as being unprofessional. But by asking […]

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