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Tag Archives: communities

Leslie Drate on how NVIDIA builds passionate social communities with great content

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We’re proud to call Leslie Drate a member of SocialMedia.org since 2011 as a Team Lead of Global Digital and Social Media at Cisco Systems, and now as a […]

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It’s not about you. It’s about your customer.

Subaru gives their drivers these badges to stick on their car. Each badge shows their favorite activities. My dad got photography and kayaking. Smart, smart, smart. It’s not just another car dealer logo or “turbo.” It’s about the customer, not the car. It makes your car into YOUR car — and gives you a reason […]

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How Movember raised over $100 million in 30 days with word of mouth marketing

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is Movember’s Kory Klem. Kory will be talking about […]

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InterContinental Hotel Group’s case study: How we created a private community for our biggest fans, presented by Nick Ayres

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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SunGard’s video case study: Lessons in BtoB Community Building, presented by Leah Patterson

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Scholastic’s video case study: Transforming Book Clubs Customers into Brand Ambassadors, presented by Ivy Li and Morgan Baden

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and more share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like […]

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Why social media freaks people out

We’ve all seen executives freaking out trying to chase the social media fad of the day. I’ve always advised them to take a deep breath and chill. In my opinion, the only platforms you need to worry about are the ones where your customers are. Your job is to connect with a community of people, […]

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How Intuit is connecting customers to create word of mouth — live with Kira Wampler

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn […]

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