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Tag Archives: community management

Leslie Drate on how NVIDIA builds passionate social communities with great content

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We’re proud to call Leslie Drate a member of SocialMedia.org since 2011 as a Team Lead of Global Digital and Social Media at Cisco Systems, and now as a […]

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Aaron Miller on hiring community managers for General Mills

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Aaron Miller, General Mills’ Social Media and Marketing Strategist. You can see his presentation from SocialMedia.org’s Member Meeting in Los Angeles here. […]

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Lauren Vargas on writing Aetna’s social media playbook

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Lauren Vargas, Community Strategy Director at Aetna. We’re happy to call her a member of SocialMedia.org since 2011. Keeping social media guidelines […]

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Ed Nicholson, Director of Social Media at Tyson Foods

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this SocialMedia.org member profile, we sat down with Ed Nicholson, Tyson Foods’ Director of Social Media and Community Relations. Ed is one of the pioneers of social media […]

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How you know when you’ve created a successful community

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in […]

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How myths can inspire community members

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is […]

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It’s the empty space that’s useful

Lao Tzu said: Thirty spokes share the wheel’s hub; It is the center hole that makes it useful. Shape clay into a vessel; It is the space within that makes it useful. Cut doors and windows for a room; It is the holes which make it useful. Therefore benefit comes from what is there; Usefulness […]

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The two questions people ask before joining a community

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. These are the two universal (and often unconscious) questions people ask when deciding whether to join a community. […]

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Maker’s Mark makes it better

Maker’s Mark got into a heap of trouble when they announced a minor change to their recipe last week. Of course, it was the good kind of trouble — the kind that only happens when you have millions of loyal fans who care passionately about your company. The kind of fans that care about a […]

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