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Tag Archives: community

Newsletter #1049: The “Lessons from Connected Cities” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] City governments are a lot like businesses. Their customers are their citizens, their product is their town, and their competition is […]

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Newsletter #1003: The “Blank Walls” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] So much amazing potential is in a blank wall. It can bring a community together, help you spread the word about […]

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How you know when you’ve created a successful community

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in […]

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Newsletter: #966: The “Simmer Sale” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Meaningful customer relationships (the ones that earn you loyal customers and raving fans) take time to develop. They’re about more than […]

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Help fans accomplish something together

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Bring fans together by helping them accomplish something as a group. Group goals, projects, and challenges are all opportunities to make this happen. By giving fans a common objective, you build a sense […]

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Newsletter #963: The “Bring It To The People” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If the point of purchase is the only time you’re talking to your customers, you’re missing out on a lot of […]

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How myths can inspire community members

Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is […]

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Newsletter: #945: The “How Crowdrise Gets New Members to Take Action” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Crowdrise is an online community that makes it easier to host and support great charitable causes. And like most charitable giving […]

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